#HTBrandStudioLive | “It’s not a question of digital v/s analog. It’s a question of how brands can combine digital and analog and measure the efficacy in the most effective way,” feels Anand Chakravarthy, Managing Director- India, Essence. Chakravarthy also highlights how the need of the hour is to not just reach consumers but also engage them, which is where content plays a key role.
He is in conversation with Zinia Bhattacharya of HT Brand Studio.
More on brandleadership.hindustantimes.com.
Hosted in partnership with DMA Asia. Radio Partner: Fever FM
Subscribe to our channel:
Follow us on Twitter:
Like us on Facebook:
iOS:-
Android:-
Watch more videos at:
hindustantimes.com © 2016
0 Comments